Social media marketing for
Lacalut, teeth care industry leader
Lacalut — a company that stands for your smile’s health.

The purpose of promoting Lacalut‘s Instagram Page in Ukraine was to rejuvenate the audience to 30-35 years old. We have developed a communication strategy and content in accordance with this task
The main message for the created campaign:
Lacalut makes your teeth healthy and helps to forget about dentists for a long time
Communication with the audience was built on this idea
SMM strategy
We prefer to communicate with clients through simple words
Telling them how to save their teeth, how to monitor their health and why it is better to do this with Lacalut.
Contact with the audience
The main directions for brand's communication with the followers were:
3D models
Illustrations and Motion design
Local photo and video shooting
3D models became the main way to attract attention of the follower scrolling the feed and bring traffic to the main page
Illustrations and motion design styled our content for posts, stories, and profile aesthetic
Professional videos and aesthetic photos differed from all the graphic and motion design that was the basis of the page and added some real life feeling to it
Texts
Attention was drawn, so it was time to provide information. Easy, creatively and gently, because that's the way Lacalut looks like to its clients
We made a series of videos with experts to answer the most common questions about dental health.

And some cool integrations with influencers were done. The top bloggers and their children showed their daily rituals with Lacalut
Special projects
The combination of good quality content and targeted advertising led the main flow of traffic to the page
29k
followers
700k
page coverage
750k
views
10k
likes
During 4 months of our cooperation:
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Kyiv, Ukraine
2 Espaladna St, 02000
Menu
Mon — Fri
Schedule
10:00 — 17:00
Kyiv (GMT+2)