Lacalut — a company that stands for your smile’s health.
The purpose of promoting Lacalut‘s Instagram Page in Ukraine was to rejuvenate the audience to 30-35 years old. We have developed a communication strategy and content in accordance with this task
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The main message for the created campaign:
Lacalut makes your teeth healthy and helps to forget about dentists for a long time
SMM strategy
Communication with the audience was built on this idea
We prefer to communicate with clients through simple words
Contact with the audience
Telling them how to save their teeth, how to monitor their health and why it is better to do this with Lacalut.
The main directions for brand's communication with the followers were:
3D models
3D models became the main way to attract attention of the follower scrolling the feed and bring traffic to the main page
Illustrations and Motion design
Illustrations and motion design styled our content for posts, stories, and profile aesthetic
Texts
Attention was drawn, so it was time to provide information. Easy, creatively and gently, because that's the way Lacalut looks like to its clients
Local photo and video shooting
Professional videos and aesthetic photos differed from all the graphic and motion design that was the basis of the page and added some real life feeling to it
The combination of good quality content and targeted advertising led the main flow of traffic to the page
During 4 months of our cooperation:
followers
29k
page coverage
700k
views
750k
likes
10k
