Samsung is a huge company that needs no introduction. So our task was to show the company's unique spirit in the SMM of the Ukrainian account. So we provided production, motion, and 3D design services to make their communication real. Furthermore, we have an exciting challenge to range high KPI.
01
number of page subscribers to grow
02
brand awareness to increase
03
the percentage of the engaged audience to increase
04
TikTok account to be started
So we invented the solutions for the updated communication strategy. It had to maintain the brand's image and convey a unified attitude
In our posts and stories, we talked about the product's brand values, design, usage, and capabilities (in understandable language). Also, we inspired people to be creative and have new aspirations.
We held contests and giveaways on the brand page to support our subscribers
Each month, the team created 20 unique posts:
dynamic videos
07
photo posts
10
creative motions
03
stories
45
coverage increased
from 1m to
6m
views increased
from 13m to
42m
subscribers
323k
likes increased
from 65k to
150k
comments increased
from 30k to
87k
savings increased
from 2k to
4k
And for 2 months of maintaining the Ukrainian TikTok account of the brand, we did integration with TikTok creators and achieved the desired results: